From Friends to Founders — The Story Behind Its Mid Wear
Its Mid Wear is more than just an undergarments brand — it's a dream brought to life by three friends: Ahmad, Kashif, and Hassan. We started with a simple observation: in Pakistan, finding undergarments that are both high-quality and affordable is still a challenge for many people, especially women. Most brands either compromise on comfort or demand high prices for basic essentials.
That’s when we decided to take a stand.
We didn’t have fancy funding or years of business experience. What we had was trust, passion, and a shared belief that we could make a difference. We spent months researching materials, testing product ideas, and understanding what real comfort means — especially for women who wear these products every single day.
Since we’re not the users ourselves, we took extra care to involve honest feedback from real women — sisters, friends, family — so we could confidently create products we’d proudly recommend to our own loved ones. Every fabric, every cut, and every detail is carefully chosen to offer comfort, softness, durability, and style.
Its Mid Wear is built on friendship, transparency, and respect — for our customers and for the product itself. We believe that comfort should never be a luxury — it should be a standard, available to everyone.
Today, Its Mid Wear is a growing brand trusted by women across Pakistan, and we’re just getting started. Our mission is to make sure every woman feels confident, supported, and comfortable — from the inside out.
Welcome to our story. Welcome to Its Mid Wear.
Our Team
